While this appears to be a loss for the company, it actually helps drive traffic to the store, boosting its exposure among gamers.This, in turn, can lead to more sales in the long run as gamers tend not to come to a store just for free games, but also to browse and purchase other games.Pros Cons Higher revenue split for developers, making it a more attractive platform Not as feature-rich as Steam.Regular free game offers help drive traffic to the store, boosting its exposure among gamers Not as well-established or as large a community as Steam Exclusive title deals provide a sense of uniqueness to the store and boost its appeal among gamers Some customers have reported difficulty with the launcher The Epic Games Store's strategy of offering a better revenue share to developers combined with free games and exclusive title deals seems to be working. This means that game developers are incentivized to launch their titles on Epic Store.Further, Epic Games has even gone as far as offering some developers cash incentives to keep those games exclusive on Epic Store.The second strategy is introducing free games.Every week, Epic Store offers free-to-keep games. It's 88/12 split versus Steam's 70/30, respectively If you're a gaming enthusiast or just curious about the gaming industry, read on to learn more about Epic Games Store.The Epic Games Store's StrategyThe gaming industry is evolving at a rapid pace, and the arrival of Epic Games Store in 2018 was definitely a disruptive move.Created by Epic Games, a giant in the world of gaming, the platform has not only challenged the industry leader, Steam but has also brought some unique strategies to the forefront.First, Epic Store offers developers a much higher revenue split than what competitors like Steam offer. The Epic Games Store Is Spending Millions To Compete With SteamĪs the world of gaming moves towards digital distribution, Epic Games Store has emerged as a formidable contender to rival the dominance of Steam.The Epic Games Store's strategy involves bringing exclusive titles and a generous revenue sharing model to developers, but it's not without its challenges.In this blog post, we'll introduce you to the Epic Games Store and take a closer look at what sets it apart from the competition.We'll also dive deep into the challenges the platform has faced since its inception.
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